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You Secure Your Customers. We'll Secure Your Marketing.

Effective customer acquisition and marketing strategies from security industry insiders.

Custom Home Marketing brings a combined 87 years of security and home services industry leadership experience, uniquely positioning us to create consumer-facing messaging that accurately represents your brand, services, and products while understanding the specific operational, financial, and customer service needs of your business.

Create Value from Your Customer Base

An effective customer acquisition and engagement strategy requires industry knowledge, understandable messaging, sales and marketing cohesion, and financial and operational alignment.

From long-term brand strategy and customer journey campaigns to multi-touch hyperlocal campaigns and paid search & social strategies to dominate your market, no one knows your business like Custom Home Marketing. 

End-to-End Marketing and Sales Solutions Aligned with the Customer Journey

Brand Strategy & Positioning – Category & competitive analyses, logo design, brand identity and rebranding, unique value proposition & messaging

Customer Engagement – Blog content, social media (content, execution, and monitoring), field marketing

Sales Training & Enablement – Sales collateral, best practice training, inbound/outbound scripting, lead & opportunity management, CRM analysis & recommendations

Customer Acquisition – Go-to-market strategy, multi-touch local campaigns, paid search and social

Customer Lifecycle – Monthly newsletters, reviews, upsell campaigns, retention marketing

Analytics – Campaign-level attribution, KPI reporting, actionable insights to inform future strategy

Security Marketing by Security Insiders

Our flexible marketing support plugs directly into your existing operation and provides a framework for sales and marketing to support your overarching business objectives:

  • Cellular Upgrade Campaigns
  • 3G Sunset Initiatives
  • Move Recapture Campaigns
  • Locally-Targeted New Customer Lead Generation
  • Newsletters, Blogs, White Papers & Social Media Content
  • Local Google & Yelp Review Management
  • Lead & Opportunity Management Improvement Initiatives
  • Website Redesigns & SEO Optimization

Traditional Marketing Agencies Don't Know Your Business.

It might be tempting to outsource your marketing to a large agency making big promises, or even hire internally. But the security industry has unique customer needs that can be difficult to address without the proper knowledge, experience, and resources.

Traditional Agencies

  • Cater to too many clients across too many verticals.
  • Disconnected from your financial and operational goals.
  • Lack industry and product knowledge.

In-house Marketing Teams

  • Expensive to hire internally.
  • Requires an entire department of roles.
  • Needs continuous support and direction from senior leadership.

Ready to Take Control of Your Marketing?

Reach out today and start building your Custom Home Marketing plan.